Insights

How to Advertise on Hulu and Amazon: A Guide From Their Ad Partner

Mind and Metrics is now an advertising partner for Hulu and Amazon. Here is a guide to the ad types both platforms offer.

Smarketing Essentials: The Importance of Sales and Marketing Alignment

Aligning sales and marketing strategies delivers excellent results. Learn the importance of sales and marketing alignment for your business in this guide.

Facebook Conversions API: Everything Marketers Need to Know

Learn about how the Facebook Conversions API works alongside the Facebook pixel to provide more accurate conversions tracking data for Facebook ads.

7 Pushy Sales Tactics You Need to Ditch Yesterday

You don't need to use pushy sales tactics to meet your quota. Here are 7 sales tactics that may drive your potential customers to look elsewhere.

How to Use Video Marketing to Garner Higher Email Response Rates

Are your sales emails not getting you the results you want? Here's how you can use video marketing to increase your email open and clickthrough rates.

10 Rapport-Building Questions Every Salesperson Needs in Their Toolbox

Having a list of rapport-building questions that you can draw from will help you break the ice with cold clients and get to know leads. Keep these in mind!

5 Effective Strategies to Generate Inbound Leads for Your Business

Successful inbound lead generation is crucial for your business. This guide lists 5 effective strategies to generate inbound leads for your business.

What Sales and Customer Service Alignment Means For Your Business

Are your sales and customer service teams struggling to meet business goals? Here's how aligning these teams can break down silos and drive growth.

Identifying Data Gaps in The Customer Experience

Learn what data gaps are, how they affect your customer experience and ability to measure ROI, and what you can do to close them.

5 Ways to Bring Your Sales Team into the 21st Century

The 21st century is full of new challenges and opportunities. Here's how to make the most of it. Manage your sales team into the future with these tips.

Out With Outbound, In With the New Inbound Sales Methodology

You may have been told in the past to keep your eye on outbound sales statistics. Forget that! Inbound sales methodology is the way to go.

Is Remote Work Beneficial for Businesses? Weighing the Pros and Cons

Learn the benefits remote work can provide, and some strategies for overcoming the challenges associated with this unique workplace structure.