Mind and Metrics

HubSpot Web Development: Using HubDB to Create Dynamic HubSpot Web Content

Learn how to create dynamic web pages in HubSpot using HubDB and custom modules with Mind & Metrics’ HubSpot developer tutorial.

Feedback vs. Review: Why are Customer Survey Responses Better than Reviews?

Customer feedback is vital, but are surveys or reviews better? Reviews are an effective marketing tool, but surveys help inform your internal strategy.

Google Merchant Center & Shopify Users: Account Suspended? Here’s Why

Ecommerce companies using both Shopify and Google Merchant Center are getting their accounts suspended. Here’s why and how to resolve it.

Sales Enablement: How to Succeed in a Difficult Sales Climate

What is sales enablement and why is it beneficial? Find out how a sales enablement strategy could help your business get ahead in a difficult sales climate.

How to Format Marketing Emails to Increase Click Rate

Email marketing is an excellent way to keep your leads engaged, if utilized correctly. Here's how to increase your marketing email click rate.

7 Successful Ways of Creating Competitive Advantage For Your Business

To be successful in your industry, you'll need to master creating a competitive advantage in your field. Learn the most successful ways in this article.

Bing AI Search: The Pros and Cons for Brands and Users

How does Bing's newly released ChatGPT-powered search functionality differ from traditional search, and how will it change the paid media landscape?

The Evolution of Revenue Operations

Have you been wondering about revenue operations and how it became what it is today? Look no further! Click here to learn all you need to know.

How to Optimize Your Customer Experience With a Chatbot

Chatbots have come a long way. Find out more about the types of customer service chatbots and how they can be used to improve your customer experience.

Listen: The Hidden Power of No In a Negotiation

Listen to Mind and Metrics CEO Lica Wouters give her insight into Chris Voss's book on negotiation, and provide advice on how she closes deals.

Three Common Workplace Communication Issues and How to Address Them

Poor workplace communication can be more difficult to spot than you'd think. Learn how to promote cross-team collaboration and increase productivity.

Customer Acquisition Costs on the Rise? Data Privacy Changes May Be Why

Companies have reported increased customer acquisition costs, and one reason behind this is consumer data privacy changes making tracking more difficult.