Insights

SEO Myth #6: Link Building is bad

Backlinks have been the foundation of Google’s ranking algorithm since the beginning, but when Google’s John Mueller was captured saying live in a Google+ hangout that webmasters should avoid trying t

What Is Inbound Mobile Marketing?

To date, there have been few inventions as impactful to society as the smartphone. Find out how to reach this audience with inbound mobile marketing.

Email Blast? Here’s How to Get Your List Read

Learn how to increase your email open rates with personalized messaging, responsive design, and attention-grabbing subject lines.

SEO Myth #5: SEO is a scam!

Sadly, many business owners have been approached by less-than-ethical marketing vendors who promise SEO services but mainly deliver nothing.

SEO Myth #4: SEO is about ranking #1 on Google

No, Noooo, no it isn't. Find out why!!

Are Buyer Personas Necessary?

If every competitor is marketing to the same people, then they’ll all deliver the same useless content. Or will they?

SEO Myth #3: Mobile Optimization Is Overrated

Having a mobile-optimized site leads to a better user experience, and not having one pretty much guarantees you’ll never make it on the first page results.

SEO Myth #2: SEO Is All About The Right Keywords

There used to be a time when keyword density was synonymous with good SEO practice, but as search engines kept updating, so did our SEO strategy.

SEO Myth #1: Keywords In Your Meta Description Will Help You Rank Better

Google announced in September of 2009, that neither meta descriptions nor meta keywords factor into Google's ranking algorithms for web search.

See, Think, Do: Marketing Terminology That Doesn't Suck!

Marketers like to use fancy terminology, it makes us seem knowledgeable, fancy even. But the reality is, that the business owner sitting across from you doesn't care. In fact, you could be alienating

Easily Cut Your Facebook Ad Spend Without Losing Business

Here's a thought - why don't we give our customers what they actually want, rather than what we think they need?

Google Adwords vs. Facebook Ads: Mobile Marketing’s Clear Winner

Facebook has been getting so much attention & publicity these days that it’s easy to assume it's the best platform for pretty much everything. But are they?