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Mind and Metrics

Are Buyer Personas Necessary?

If every competitor is marketing to the same people, then they’ll all deliver the same useless content. Or will they?

SEO Myth #3: Mobile Optimization Is Overrated

Having a mobile-optimized site leads to a better user experience, and not having one pretty much guarantees you’ll never make it on the first page results.

SEO Myth #2: SEO Is All About The Right Keywords

There used to be a time when keyword density was synonymous with good SEO practice, but as search engines kept updating, so did our SEO strategy.

SEO Myth #1: Keywords In Your Meta Description Will Help You Rank Better

Google announced in September of 2009, that neither meta descriptions nor meta keywords factor into Google's ranking algorithms for web search.

See, Think, Do: Marketing Terminology That Doesn't Suck!

Marketers like to use fancy terminology, it makes us seem knowledgeable, fancy even. But the reality is, that the business owner sitting across from you doesn't care. In fact, you could be alienating

Easily Cut Your Facebook Ad Spend Without Losing Business

Here's a thought - why don't we give our customers what they actually want, rather than what we think they need?

Google Adwords vs. Facebook Ads: Mobile Marketing’s Clear Winner

Facebook has been getting so much attention & publicity these days that it’s easy to assume it's the best platform for pretty much everything. But are they?

How the Big Game Played Out on the Second Screen

Here’s a look at the incremental Google and YouTube searches that were specifically driven by the airing of the ads during this year’s Super Bowl.

How Mobile Helps Plan the Perfect Valentine's Day

Sure, Cupid is great, but—unlike a smartphone—he can't find a local florist or teach you to cook a lobster tail. So on Valentine's Day, people turn to their phones during these micro-moments to help p

Step-by-Step Ninja Forms & Google Analytics Integration

In this post we will go step-by-step through the process of tying your Wordpress Ninja Form submissions with Google Analytics via the Google Tag Manager.

What The Heck Are Micro-Moments?

Everybody seems to be talking about Micro-Moments. What the heck are they? And why are they so important to advertisers all of a sudden? Find out why.

Congratulations To Our Client Ryan Singer

Congratulations To Our Client Ryan Holden Singer on the 2015 Pet Age 40 Under 40 Award!