Mind and Metrics

Why Marketing Automation Rocks: 10 Reasons to Try It Today

That's the trend nowadays. Salesforce says that 67% of marketing leaders use a marketing...

4 Ways to Smash Closed-Loop Marketing

In the world of business marketing, there are a lot of amazing individuals. People who take...

The Benefits of Practicing Closed Loop Marketing

Today, companies across the world are focusing on an inbound approach to marketing. This is...

How Much Should You Spend On Your Online Marketing Strategy?

When it comes to any online marketing strategy, most people can agree that without proper...

How Much of Your Marketing Expenses Should You Spend Online?

Marketing has been around since the time of "ye old candle maker" signs, yet with changing times...

How to Create Successful Marketing Campaigns

In today's ultra-connected world crowded with all kinds of content, running successful digital...

The Tools Required for Closed-Loop Marketing

Think about your recent marketing initiatives. Can you write down which was most successful?...

8 Reasons Your Start-Up Strategy Isn't Drawing Customers

Just over 50% of startup businesses fail within their first four years. That number is pretty...

How Can a Buyer Persona Template Boost Your Marketing Efforts?

Using buyer persona templates can make your website 2-5 times more effective and easier to use...

What Is Inbound Sales? Everything You Need to Know

Have you ever heard of inbound sales?

Closed Loop Marketing: How it Works and Why You Need It

Closed loop marketing (CLM) is essential in growing revenue, but do you know why? The secret...