In today's ultra-connected world crowded with all kinds of content, running successful digital marketing campaigns can seem next to impossible. There's so much out there, and people are more distracted than ever.
However, doing so is essential to your business. How can you achieve your desired results if you do not run campaigns that are specifically designed to appeal to your target market?
While putting together a campaign online may feel out of your realm of expertise, with a few basic guidelines in place, you will be able to create something that achieves what you set out to do.
In this guide, we'll provide tips for successful digital marketing campaigns that get the results you're looking for.
Know Your Audience When Planning Successful Digital Marketing Campaigns
One of the biggest rules of marketing or advertising in any form is to know your audience.
If your target market is luxury travelers, don't bother showing them something that is cheap and overdone. They'll look right over it.
In the same way, you don't want to offer silly and lighthearted news articles to an audience that is composed of serious scholarly types.
When marketing online and trying to put together successful digital marketing campaigns, you need to know your audience. Understand who they are, what they do, what they like, and how they spend their days.
Gathering data is key. Once you have compiled as much data as possible on your target market, you'll be able to sift through it and get a feel for their average income level, hobbies, purchasing patterns, and more.
All of this information is vital to putting together an online marketing campaign that works. If you know what your audience will respond to, you can produce more of it, and the success metrics you have put in place will be a natural result.
Content Is King
If you've been in the online marketing world long enough, you've probably heard the phrase "Content is king."
It still rings truer than ever.
Releasing original, relevant content to your audience is what will take you far. People have a lot to look at online. They don't want to waste their time on boring stock photos and mindless blog posts.
Instead, people nowadays need to read or view something that is creative, original, or innovative. This is the only way to truly capture and hold the attention of your audience.
Instead of always selling to your audience or posting boring product photos, try just entertaining or amusing them. Get involved in their lifestyle and offer information that is truly valuable or useful.
When you prioritize quality over quantity, people will take notice, and success will follow.
Use What Works
One of the best ways to run a successful online campaign is to study what has worked for you so far.
Ideally, lots of people are visiting your site. By tracking their behavior and activity while there, you can get a feel for normal purchasing patterns and wherein the funnel they get stuck or click away.
Segment out your audience into different categories. Include all site visitors, those who took initial purchasing steps but abandoned their cart, and all who converted.
Once you have these labeled out, you'll be able to analyze each of them and optimize for their experience on your site. You'll also be able to get a feel for what keywords are most successful for you, what traffic referrers work the best, and more.
A/B testing is also crucial to getting your online marketing campaigns right.
This form of testing allows you to show two or more different concepts to your audience and figure out, in real time, what is working best.
For example, you're happy with your existing home page, but you have another mockup ready and wonder if it will generate more sales or if it could actually harm your current sales trends.
Instead of just implementing the new web page and hoping for the best, try out some A/B testing. Show the original home page to a random half of the site visitors coming in, and then show the new one to the other random half.
Which is performing better? Are your metrics going up or down based on your new home page test?
Sometimes, successful digital marketing campaigns are the result of doing enough trial and error that you figure out firsthand what is working. Eliminate the risk as much as possible by testing different pages, photos, descriptions, and more.
Be Mobile Friendly
It should go without saying in today's digital world, but being mobile friendly is no longer an option. It's a requirement -- at least if you want to run successful digital marketing campaigns.
A huge majority of your site visitors will be arriving on their mobile phones -- not on a desktop version. If your site is not optimized for this mobile traffic, you're going to see much worse results than you could be seeing.
Prioritize being mobile friendly if you have not done so already and watch your website traffic spike.
Not only does mobile optimization provide a better experience for your audience, it also helps your site do better in Google's algorithm.
Need Help Creating Successful Digital Marketing Campaigns?
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If you're ready to set up successful digital marketing campaigns that bring in the profit you're looking for, contact us. We are here to help.