Lica Wouters

Facebook Conversions API: Everything Marketers Need to Know

If you use customer data to target your ad campaigns and measure their ROI, you’ve probably been...

How to Use Video Marketing to Garner Higher Email Response Rates

How does video marketing help garner higher email response rates?

When brainstorming ways to...

Identifying Data Gaps in The Customer Experience

No matter what your company sells, it’s a safe bet to assume that you want to remove any barriers...

Is Remote Work Beneficial for Businesses? Weighing the Pros and Cons

During the first COVID-19 outbreak in 2020, the percentage of employed people working from home...

5 Reasons Your Sales Team Should Be Inbound Sales Certified

An inbound sales certification can help your team adapt to changing buyer behavior. Today’s...

Hello Growth Agency, Goodbye Digital Marketing Agency!

I started 2018 with the goal of networking my *ss off. I mean, I'm in NYC, so it was bound to be a...