Lica Wouters

Want to Use ChatGPT for Blogging? Watch Out for These 5 Issues

ChatGPT is OpenAI’s newest creation: a bot designed to respond to user prompts with informative...

Page Speed is Not a Panacea: Why E-A-T Matters More Than Technical SEO

As a current or aspiring website owner, you’ve likely heard about the importance of technical SEO....

How to Combat Inflation by Optimizing the Customer Experience

Customer retention is the foundation of a successful business. While maintaining a loyal customer...

How to Know When it’s Time to Redesign Your Website

Your website is the “face” of your online business. Its design and functionality dictates the...

The 6 Types of Tools You Need for Remote Work Collaboration

Remote work has its perks, but it also comes with unique challenges. In any team-based work...

How to Advertise on Hulu and Amazon: A Guide From Their Ad Partner

Mind & Metrics is proud to announce that we are now verified partners of Hulu Advertising and...

Facebook Conversions API: Everything Marketers Need to Know

If you use customer data to target your ad campaigns and measure their ROI, you’ve probably been...

How to Use Video Marketing to Garner Higher Email Response Rates

How does video marketing help garner higher email response rates?

When brainstorming ways to...

Identifying Data Gaps in The Customer Experience

No matter what your company sells, it’s a safe bet to assume that you want to remove any barriers...

Is Remote Work Beneficial for Businesses? Weighing the Pros and Cons

During the first COVID-19 outbreak in 2020, the percentage of employed people working from home...

5 Reasons Your Sales Team Should Be Inbound Sales Certified

An inbound sales certification can help your team adapt to changing buyer behavior. Today’s...

Hello Growth Agency, Goodbye Digital Marketing Agency!

I started 2018 with the goal of networking my *ss off. I mean, I'm in NYC, so it was bound to be a...