If you think you’re distractible, just consider your customers. People now lose focus after only 8 seconds.
It means that if you’re going to capture someone’s attention with your video ads, you need something huge, something unique, and something massively eye-catching... and it all has to happen in the first eight seconds.
Engagement numbers on video are higher than ever, and videos are frequently shared, which expands your reach. Video does well with SEO and is mobile-friendly as well. You can promote them on YouTube.
Of course, you want to make sure you fully understand your target audience (your buyer personas) and where they are in the buying cycles so that you create video Ads that resonate with them and will get them to click through. But if you’ve done that, you’re miles ahead of most other marketers.
If this is the first you’ve heard of Adwords video or TrueView Ads, you’re probably wondering what we’re talking about. I don’t want you to miss out, so here’s a quick overview:
TrueView video allows you to display video ads on YouTube and the Google Display Network. There are three types of TrueView videos:
It’s worth noting that a single video ad can be delivered in more than one format, so you can test what works best for you regarding clicks and return on investment.
Check out these statistics from Google:
If you are looking to get started with Adwords TrueView contact our team.